Getting a business started is an incredible achievement, but there is still plenty of hard work yet to come. Now, you need to make sure that you effectively spread the word on who you are and what you do. This is where marketing comes into play. Marketing your landscaping business is crucial to your success—building awareness for your brand will bring new customers into your door, allowing your business to grow both in the quantity and quality of staff and in service offerings you can provide your clients.
Starting a marketing strategy for your business can be intimidating, especially if you are a novice at this. But your expert team at Lafarge Fox River Stone knows how you can build a powerful marketing strategy in a digital age. Here are some budget friendly ways to get your marketing tactic started!
Know Where to Spend Your Advertising Dollars
While it may be tempting to make a television advertisement, a radio commercial, or even a billboard advertisement when you first open your business, these marketing strategies are often costly, especially if you are just starting out.
Instead, be a visible presence in the real world. This can come in a variety of forms—have your logo and business phone number on the vehicle you drive, print and pass out business cards, send postcards or newsletters to potential clients. These strategies can get you face to face with your clients.
Have an Active Online Presence
We live in a world where everything happens online—so why wouldn’t your business be a powerful presence online as well?
Apart from building a solid website, when you are just starting your landscaping business, we highly recommend you become an active user on common and popular social media channels, such as Facebook, Twitter, Google Plus, and even Pinterest! Post updates about your business on a regular basis to build a solid fan base.
Also, never forget the powerful impact an online review can have. Encourage customers to go online and review your business. If it’s a positive review, acknowledge it on other online channels and spread the word that you are doing good things! If a dreaded (and rare) negative review occurs, address it properly, and let it be known to other clients that you are listening to their needs. This will bring business in the door!
